Artists can update the name for ALL badges (Artist Badge, Complimentary Helper Badge, Additional Helper Badge) in their ShowClix MyTickets account.
Once you login, click the corresponding order, scroll down to your order details at the bottom where you see your table package assignment. Below that in the box that shows "Price Level / Section", hover over the Participant Name you want to change and click on it to edit.

Update the name, then hit Submit to save your change.
If you have any problems or need assistance, email artistalley@anime-expo.org.