Once you receive your badge in the mail (or from the person who bought it for you), then you would go into your ShowClix account to activate it. You can't do it before this because you need the activation number on the back of the badge to enter into ShowClix.
c patel
Sorry, new question. When do we hit the activate button for the badge on showclix? is it a "do it right away" thing? or only on the day of AX?
-Thank you